Dempo Charities Trust's


(Reaccredited by NAAC at 'A' grade with a CGPA of 3.14)


Bachelor in Business Administration (B.B.A.)

About the Programme

Commerce and business in India and around the world has evolved to be extremely demanding of professionals in these fields. Aspiring managers have to be a cut above the rest to make their mark as leaders in their respective specializations. We at the B.B.A (Bachelors of Business Administration) program of Srinivassa Sinai Dempo College recognize this challenge and are committed to deliver a product that surpasses the expectations of the industry.

The B.B.A. programme at Srinivassa Sinai Dempo College of Commerce and Economics is a 3 years fulltime programme that is designed to mould future Managers rather than produce mere “Degree Holders”. Srinivassa Sinai Dempo College-B.B.A. believes in providing opportunity to students through modernized teaching and learning methods to convert their dividend into advantage. B.B.A. provides competitive advantage to students opting for post-management courses like MBA. After completing the B.B.A. programme, the students have the option of joining as Management Trainees/ Entry Level Executives, in reputed companies or working in family businesses or setting up their own business ventures.

At Srinivassa Sinai Dempo College-B.B.A., the academic results are always outstanding and the college perennially excels in inter-collegiate festivals, sports and social activities. In this knowledge millennium, the programme is designed to develop critical skills in the students combined with ethics. The support system used for achieving the objectives of the institution includes a well- equipped computer laboratory, IT enabled classrooms and activity centres for students.

The Unique Selling Proposition (USP) of the Programme remains the quality of the teaching and the excellence of the faculty. B.B.A. at Srinivassa Sinai Dempo College follows a student centric approach of learning. It sharpens managerial skills through presentations, case studies, industrial visits, guest lectures by professionals, participation in and organisation of management events etc. to train students in dealing with real life situations better.

‘We look forward to nurture the leaders of tomorrow'

B.B.A. Programme Outcomes

On completion of the programme, the student will be able to:

  1. Exhibit an understanding of broad business concepts and principles.
  2. Demonstrate the competencies required to undertake managerial jobs.
  3. Apply cross functional business knowledge and technologies in solving real world business Problems.
  4. Display behavioural skills (e.g., communication, decision making, time management, Negotiations) in business interactions.
  5. Recognise and resolve ethical issues in business.
  6. Initiate and build entrepreneurial ventures
  7. Develop perspective about global environment including cultural, social and sustainability issues.

B.B.A. Programme Specific Outcomes

On completion of the programme, the student will be able to:

  1. Derive conceptual clarity of various functional areas of an organisation and derive practical learning through summer internship, industrial visits etc.
  2. Analyse and interpret data which is used in decision making.
  3. Demonstrate behavioural skills like oral, written communication, team work etc.
  4. Demonstrate analytical and problem-solving skills through core and elective areas of specialization in Finance, Human Recourse, and Marketing to solve business issues.

Course Outcomes

Course Structure


*1 credit is equivalent to 15 contact hours of class/ 45 hours of internship.
CoursesCore Business CourseSoft Skill CourseBusiness Course (BC)Non Business Course (NBC) coursesInternship in Organisation and reportInternship in Seminar


1.Business Course 
Management Process
Marketing Management-I
Human Resource Management-I
Case Analysis-I
Financial Statement Analysis-I
Managerial Economics-I
Production Operations Management -I
Organisational Behaviour - I
Legal Aspects of Business
Management Accounting-I
Business Research Methods
Financial Management- I
Environmental Studies- I
IT Skills-I
Marketing management-II
Human Resource Management-II
Financial Statement Analysis-II
Managerial Economics-II
Production Operations Management-II
Organisational Behaviour - II
Strategic Management
Management Accounting-II
Business Maths
Financial Management- II
Environmental Studies- II

2.Soft Skill Courses
Oral Communication Skills
Presentation Skills
Interview Facing Skills
Time Management
Written Communication Skills
Mock Interviews
Group Discussion Skills
Negotiation Skills
3.Non Business Courses
Culture and Heritage -I
Current Affairs
Critical Thinking
Film Appreciation
International Relations
Theatre and Drama
Culture and Heritage -II
Health & Nutrition
Value Education
Creative Writing
First Aid
Sports & Fitness
4.Optional Business Courses
Stock Market Operations

Human Resource Management
Talent Acquisition
Learning & Development
Labour laws
Employee Engagement

Sales Management
Service Marketing
International Marketing

Banking Operations
Investment Planning
Working Capital Management

Compensation Management
Performance Management
Competency Mapping
Industrial Relations

Product Management
Digital Marketing
Advertising Management
Brand Management
5.Summer Internship
There will be a summer internship programme of 6 weeks at the end of first as well as second year and 4 weeks during the third year B.B.A. which will be undertaken by the student in an established organisation.

Summer Internship

There will be a summer internship programme of 6 weeks at the end of first as well as second year and 4 weeks during the third year BBA which will be undertaken by the student in an established organization.

Scheme of Examination

The assessment of all courses shall comprise of continuous Intra-Trimester and End Trimester (ITA & TEA) and shall be fully internal. The End-Trimester shall be of 50% weightage of total evaluation and shall cover the entire course. Each credit carries 25 marks.

Scheme of Evaluation

• Common Grading System of the University as stated in OA-16.4 shall be applicable
• A student shall be considered to have completed the program when the student fulfils both the minimum credit and minimum duration requirements of the program.
• Marks awarded in each course shall be represented in the form of Grades and Grade Points. The result of each trimester shall be declared as trimester Grade Point Average (TGPA) and final result shall be declared as Cumulative Grade Point Average (CGPA).
• The percentage of marks secured in both ITA and TEA shall be added for awarding the grade and grade points for each course.

Eligibility for Admission

A candidate who has passed Std. 12th or equivalent examination from any recognized Board, from any faculty, is eligible to apply to the B.B.A. programme.

Admission to the B.B.A. programme

Students are required to answer a college entrance test (DCET)/ UGAT which will carry 50% weightage. There will be a 20% weightage for the 12th standard score and 30% weightage for personal interview

No. of Seats
150 seats allocated into 3 divisions of 50 student each. NRI-10% of the seats will be for foreign /NRI students


For any queries on admission to B.B.A. Programme, candidates can contact the college office or B.B.A. programme coordinator whose contact details are provided on the programme page. Parents can also meet Principal or Vice-Principal of the college for any information or clarifications.